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Natura Petz Joins Women in the Pet Industry Network


SUMMARY: Local businesswoman,Heidi L. Nevala,joins national networking group for women working in expanding pet industry.

Media Contact:

Shawna Schuh



Women in the Pet Industry Network Welcomes Heidi L. Nevala, President and Founder of Natura Petz


Minneapolis, MN; July 17, 2014 Women in the Pet Industry Network (WIPIN), a leading organization focused on women entrepreneurs in the ever-growing pet industry, welcomes Heidi L. Nevalato its membership. Heidi is President and founder of Natura Petz ( in Minnesota, which is a manufacturer of organic supplements for dogs and cats, using novel ingredients for specialty, common and chronic health conditions.


According to the American Pet Products Association, there are more than 82.5 million pet owners, and this is expected to rise to 92 million by 2018. Even in uncertain economic times, the rate of spending on pets did not falter but continued to grow. The IBISWorld Industry Report shows that for 2008-2013, the pet industry grew 3.4 percent annually. That number is expected to reach and stay at 4 percent a year through 2018.


The total of pet industry expenditures for 2013 is estimated at $55.53 billion, up from $43.2 billion spent in 2008. More and more services – all-natural and organic foods, daycare, pet sitting, and pet fashion accessories – are being provided to help pet owners take the best care of their animals. Over the next five years, the majority of new pet owners is expected to be a combination of single-person households and members of the aging population.


“Our network continues to grow with the addition of talented entrepreneurs such as Heidi Nevala,” said Shawna Schuh, Certified Speaking Professional and President of WIPIN. “Each member brings a unique perspective and adds to our exchange of ideas, information and contacts. Our members hail from companies focused on everything from puppy products to wildlife sanctuaries. Ours is a network of movers and shakers across multiple fields within the pet industry. As members of WIPIN, women from all over the United States and Canada can connect as if they were at a business lunch,” added Schuh.








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“I look forward to many opportunities to connect with women across so many pet industry categories,” explained Heidi Nevalaof Natura Petz. “We all strive to raise the level of professionalism in the industry and to capitalize on its growth. WIPIN enables that through its network, educational events and membership benefits.”



About Heidi L Nevala

Heidi Nevala founded Natura Petz after being inspired by her rescue kittens. Despite feeding holistic, grain-free, premiere food, they would routinely try to gnaw their way into her herbal bottles. It was then that she realized that pets require supplementation just like their pet parents to achieve balanced health and wellness. Having lived in South America for 13 years and experienced with traditional, medical systems, she partnered with a holistic veterinarian to create an organic nutraceutical line for pets using novel ingredients. Natura Petz offers specialty remedies for diseases such as Lyme and Cushing’s, as well as products for common and chronic conditions such as allergies and infections that plague dogs and cats. Natura Petz is passionate about creating pure, natural, pet health. You can reach Heidi at 808 371 7190 or Her business website is



About Women in the Pet Industry Network

Established in 2010, WIPIN is headquartered near Portland, Ore., and currently serves a membership base of women entrepreneurs worldwide. WIPIN members come from all categories within the pet industry, from groomers and veterinarians to pet sitters and pet boutiques. WIPIN is affiliated with Black Dog Education.


WIPIN membership benefits include: discounted registration to the annual WIPIN conference; regular business articles and promotional tips via email; access to semi-annual Top Women in the Pet Industry Biz Books; custom member pages on the WIPIN website; inclusion on a members’ list for WIPIN networking; the Pet Industry Buzz e-zine that spotlights members to an audience of thousands of pet professionals and shares video lessons that can positively impact business growth; caring telephone support from real people with real pets; unlimited access to other pet professionals for information and partnerships; discounts on products and services; and monthly educational sessions by phone or web on marketing, social media and other pertinent business-building topics. 


In addition to leading WIPIN, Schuh is founder and channel host on Pet Industry TV. She is also a Master NLP Practitioner and Executive Coach with more than 20 years of experience helping professionals experience profound insights about themselves and their businesses. 


For more information, please visit, or contact Schuh at 503-970-5774 or



NOTE TO EDITOR: PHOTO ATTACHED. Heidi L. Nevala, President of Natura Petz, has joined Women in

the Pet Industry Network


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