Menu Menu

About Us - All Natural Health, All Natural Pets

At Natura Petz, our mission is to improve the health of dogs and cats naturally, over their lifetime.


We offer premium, organic, all-natural pet health products for your dogs, cats, small animals and horses, that include adaptogen super foods, super fruits, super herbs, organic treats, meal bars, meal toppers and meal balancers, Build A Tincture for your pet's specific conditional needs, introductory starter packs and The Petz Kitchen line of ingredients for home preparers, comprised of traditional, medicinal herbs, plant , marine extracts and adaptogens, which are the best healing tools that nature creates.   

Our organic pet herbs, supplements and natural products are straight from nature, to help your beloved pet maintain health, and when health is disrupted, to help heal from the inside out.

Quality is central to our company and corporate belief system, because like you, our pets are family and we only give them the best.  

Our company story began with rescue kittens and the Amazon rain forests, but we'll get to the Amazon part later.....

The company president and founder, Heidi, rescued five Bengal kittens who had been abandoned at a grooming shop. At two weeks old and without food for several days, her vet predicted the kittens wouldn't live through the night.

Heidi took them home, began hourly feedings of goat's milk and slept next to the tiny kittens. Impressed with their ferocity to live despite a number of health problems, she fell in love with her charges. Two kittens moved in permanently and their three siblings met their forever pet parents. One of the rescues and company mascot, Genevieve, is pictured below.

Heidi had lived in South America for years where she studied herbalism under a traditional, medical system. In traditional medicine, herbs and marine plants are used to support health as a lifestyle, in humans and in animals, as well as to help address specific conditions as they arise. Heidi used South American plants and marine products from the Amazon and Andes as part of her personal wellness lifestyle, and decided to begin addressing her kittens health conditions with adaptogen herbs.

After the kittens consumed the herbs, they tried to gnaw through the bottle, demanding more. The infant kittens were battling a number of health issues and had nearly died a few times too many. In that moment, she realized that our pets need more than just holistic food to stay healthy. They need organic, natural herbs and nutritional supplements to nourish and maintain their bodies. Just like humans do. After a whole lot of research, Natura Petz Organics was born. 

Natura Petz’s organic super fruits, foods, herbs, vitamins, minerals, oils, serums, tinctures and other supplements are formulated by Master Herbalists and holistic veterinarians for dogs and cats, which are part of a complete traditional medical system.

A traditional medical system combines all elements of health, illness and the relationship between humans, animals and nature and their relationship with indigenous empirical knowledge and modern medicine. It is a comprehensive medical system that assesses the efficacy of both natural, plant and marine based therapies, medicinal products and treatments as well as synthetic therapies, medications and treatments. (* As recommended by holistic veterinarians for use under a traditional medical system)

Natura Petz Organics manufactures 100 percent pure, organic, natural pet herbals and supplements from the most pristine natural habitats on earth = the Amazon rain forests, the Andean cloud forests and mountains and the Pacific Ocean (benefited by the Humboldt Current.). These environments create some of the most fertile soils and most powerful nutrients and represent the most bio-diverse natural "pharmacies" found on earth. The plant botanicals and marine extracts Natura Petz produces have been used and studied for over 5000 years for their balancing and healing effects on the animal body. 

Natura Petz Organics wellness solutions from the Amazon for dogs cats and horses

We proudly produce eco-friendly pet products which contain plant and marine ingredients that are unique in nature, and are only available from Natura Petz Organics. We offer products for both dogs and cats according to life stage. Our products focus on both preventative care as well as how they have been used in traditional medical systems in which plants and marine extracts are used to help address conditions related to animal wellness. (* As recommended by holistic veterinarians for use under a traditional medical system.) 

We are a green company committed to the sustainable use of plants and the protection of our fragile environment. Unlike so many companies which ravage the Amazon and Andes, Natura Petz Organics works with Rainforest Alliance Certified™ ethical, registered growers and harvesters, who are devoted to cuttling and seedling replanting practices and who only supply premium and wild organic plants; not the remnants or mixed herbs parts and pieces that some manufacturers use. 

Plants from the Amazon and Andes and marine extracts from the Pacific Ocean may supply important nutrients and plant based chemistry, including vitamins, minerals, amino acids, carbohydrates, proteins, antioxidants, adaptogens, secondary metabolites, alkaloids and many other beneficial substances which may help nourish our pet’s bodies, enabling them to thrive. 

Natura Petz Organics wellness solutions from the Andes mountains for dogs cats and horses.

We are passionate about producing premiere, holistic, organic pet supplements which may help dogs and cats achieve balanced health with the hope of disease prevention. (* As recommended by holistic veterinarians for use under a traditional medical system)

Our products have been subjected to rigorous, extensive research and collaborative studies and are internationally certified for safety and efficacy. They are also certified human grade; an important distinction in an industry that often lacks consistent regulation and is fraught with recalls. 

Our Vision for Animal Health & Wellness

Natura Petz Organics is committed to producing all-natural, organic supplements that may help optimize your pet's health as well as may help to prevent disease. (* As recommended by holistic veterinarians for use under a traditional medical system)

Our products may help to address symptoms related to acute (sudden) and chronic (ongoing) disease in dogs and cats. (* As recommended by holistic veterinarians for use under a traditional medical system)

We don't use fillers, preservatives, standardized extracts, GMO's or chemicals.  

Our products are non-irradiated, non-fumigated and non-adulterated with pesticides or synthetic fertilizers.

We are committed to wild crafted, wild organic, sustainable harvesting and manufacturing techniques that do not harm the environment.

Our Manufacturing Processes (Technical, but important stuff!)

We proudly adhere to the highest level of manufacturing processes in the industry. In fact, we hold the highest certifications in the industry, ensuring that our products are SAFE and EFFECTIVE, but also, that the active phytochemicals in each plant are not lost in processing. We guarantee the highest quality and best plant-to-product efficacy ratio and premium, holistic, pet supplements. 

Strict quality control processes are used throughout the cultivation, harvesting, processing, and manufacturing process, including: 

  • Selection of the material and pharmaceutical form.
  • Patient’s acceptability.
  • Stability.
  • Correct packing.
  • Prevention of contamination.
  • Correct dose.

Our laboratory works with registered, ethical growers and suppliers to guarantee that all raw materials are of the highest quality, purity and potency; have not been mislabeled or adulterated; have been grown sustainably; have been properly harvested; and the environment has not been harmed from soil to bottle. 

Strict quality control procedures are used throughout cultivation, harvesting, processing, and manufacturing and each product is processed with state-of-the-art instrumentation to meet our exacting standards. 

These tests are performed on each plant batch that is processed:

Physical organoleptic analysis, which encompasses macroscopic and stereoscopic analysis; particle size; larva and insect contamination; color; smell; taste characteristics; drying; and storage conditions. If there is any doubt about the identity of an ingredient, we perform a micro-graphic test. The percentage of moisture is analyzed by gravimetric methods. The ash determination is measured.

International pharmacopoeia methods are used, including a microbiological and sanitary analysis is performed to determine the most probably number of microorganisms (NMP/g). Mold and yeast recount is performed. The finished product undergoes a second plaque and microbial aerobe recount and analysis. 

Composition analysis is performed via the TLC method. Chromatography of thin layer method. 

The final active principle assessment is made via HPLC. High performance liquid chromatography.

Our Focus on Research

We are a serious research company, devoted to furthering knowledge related to plant and marine expertise and how our supplements may benefit your beloved pet. We have participated and collaborated in research operations with industry experts worldwide to provide the most current and compelling documented findings for plant based health. We think natural is better! (* As recommended by holistic veterinarians for use under a traditional medical system)

We provide comprehensive research guides (upon request) that enable you as a pet owner to better understand each plant constituent, the primary natural, plant chemicals, how they affect your pet biologically, the product's history of use and detailed research citations that you can verify.

We continually update our plant and marine product guides as new research is conducted, as well as promote the indigenous and medical expertise that leads the fields of natural and holistic medicine as medical systems. 

Natura Petz Organics welcomes you toward helping to deliver balanced health and wellness for your family pets! We are here to serve you. Please use our online resources EDUCATION tab and Pet Health A-Z guide to help determine which products will best serve you and your furry family members. 

Please feel free to call (877-306-1744) or email us ( with any questions or comments. And while we cannot take credit for the power of nature, we invite your pet to experience the power of plants and marine extracts. 

For information on to how to keep your pets healthy and happy, please see this video from company founder and president, Heidi Nevala, sponsored by Pet World Insider, Pet X Talks and Pet World Media Group:

Thank you!

the Natura Petz Organics™ Team 

We focus on pure, natural, pet health. 

Liquid error (layout/theme line 354): Could not find asset snippets/beetailer.liquid