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Itch / Pruritus

Herbal remedies for the treatment of Pruritus symptoms in cats & dogs.

The immune system is a complex array of cells that are found throughout the body. Immune cells are designed to function with all other cells to provide a fortified defense against unwanted invaders, directed at facilitating normal function and is not intended to be suppressive or stimulating, but in cases of dysfunction, requires whole body systemic support.

An itch is the sensation felt under the skin that causes a reflex of scratching to relieve the sensation. Many animals scratch to relieve a superficial skin itch, however, if the skin is bitten (usually by fleas), stung or irritated by a rash, the scratching an itching may cause a cycle of skin irritation that is hard to break.

Pruritus is the veterinary term for itching. This condition causes much distress to animals and as a result there is an irresistible urge to scratch and bite their skin. It is usually a symptom of most skin conditions such as allergies, skin parasites such as fleas, as well as bacterial and yeast infections that affect both dogs and cats.

Itching may result from dry skin, eczema, dandruff, dermatitis, food allergies and other skin disorders. Itching will most likely cause your pet to scratch incessantly (often until the skin is raw, weeping and even bleeding). This also causes hot spots of skin that may loose hair and become bald from constant scratching or licking at the itchy area.

The common symptoms and signs of pruritus include:



Reddening of the skin


Hair loss


Licking of the feet

Pruritus develops when a chemical reaction in the skin stimulates the nerves and sends a signal to the brain where the itch is felt or sensed. When intense itching occurs, the skin becomes inflamed and skin lesions develop. If left untreated, these skin lesions may lead to a bacterial infection and spread to other areas of the skin.

Although dog and cat pruritus cannot be prevented, there are certain things that can be done to manage this condition and provide symptomatic relief:

 Feed your pet high quality commercial food or an all natural diet without grains preservatives, additives and colorants. Brands such as Blue Buffalo, Evo, Lotus, Natural Balance, Taste of the Wild and Wellness provide grain, free, holistic food options.

Avoid making sudden changes to your pet’s diet. Gradually introduce new foods and then monitor what effect they have on your pet
Make sure that your pet’s coat is clean by bathing him regularly with a soothing shampoo

When bathing your pet, avoid the eye area and use a sponge when washing the fac

Use products specifically prescribed for your pet’s skin type and avoid using human and over-the-counter product

Make sure that pets with long haired coats are clipped or shaved to make bathing easie

Brush your dog or cat’s coat daily to prevent matting and increase circulation

Avoid exposing your pet to allergens and irritants such as pollen, dust mites, chemicals, household detergents, pesticides or fertilizers

Use a flea repellent recommended by your vet

Keep your pet’s living clean by disinfecting regularly

Herbal Remedies:

Herbal remedies have been used for millennia to safely and gently reduce inflammation, boost immunity, to soothe itchy skin and relieve skin allergies and irritations, to relieve itching, scratching, redness and infection,  and to promote healthy skin and shiny, glossy coat health, for skin infections, as a tonic to expel toxins and to support and restore skin and coat health. 

I Feel Good! –  (learn more) promotes healthy immune response, reduces inflammation, provides dermal support and growth of healthy cells and tissues in the body’s defense mechanism, reduces the histamine trigger for contact allergies, seasonal and chronic allergens, pathogens, skin rashes, infections, hot spots, inflammation, swelling, hair loss, itching and geriatria (dull coat, lethargy), for all types of arthritis, including Degenerative Joint Disease, Osteoarthritis, Osteroporosis, Rheumatoid Arthritis (RA) and symptoms associated with rheumatism, including pain, strains, injuries, muscle pain, swelling and lack of mobility.

Life’s An Itch! - (learn more) promotes optimal immune response, reduces acute and chronic seasonal allergies and irritations including contact, food, skin, atopic and parasitic allergens, reduces respiratory disorders, relieves wheezing, chest discomfort and sinus inflammation, soothes smooth muscles and tissues, alleviates respiratory congestion, as a bronchodilator, for asthma, coughs, pneumonia, laryngitis, esophaghitis (GERD, reflux), rhinitis, sinusitis, bronchitis, COPD, relieves viral and bacterial infections, hot spots, swelling, inflammation, hair loss, soothes itchy skin and coat in dogs and cats, and works to cut recovery time and prevent recurring infections.
Shake Ur Groove Thing! – (learn more) promotes healthy bowel function and purification, gentle parasitic detoxification and body clarification, used for cramping, pain, constipation, gas and bloating, supports correct balance of intestinal flora and helps calms the digestive system, for anal fissures, fistulas, hemorrhoids, food allergies and hypersensitivities, as a general skin support, and provides a healthy solution for waste and toxin removal, including pesticides, environmental toxins, chemicals related to flea and tick products and drugs regimens such as NSAID’s and synthetic glucosteriods and corticosteroids.

Related Products:

Seal ‘Em & Heal ‘Em – (learn more) promotes healing for all types of wounds, including hot spots, abrasions, bites, cuts, scrapes, skin irritations, infections, hemorrhaging conditions, ulcers, provides cellular support of tissue, skin and coat, for gastrointestinal distress, as a neurasthenic that blocks the activation of nerve fibers and tissue response to inflammation, supporting the body's tissue repair mechanism to stop mutations, and in the treatment of all types of Lyme disease, including Lyme borealis, burgdorferi, borreliosis and Chronic Lyme disease (CLD).

All Shins & Grins – (learn more) supports the skin’s ability to withstand environmental toxin, antigen and microorganism exposure due to its Vitamin C and antioxidant content, promotes optimal immune response, promotes strong teeth, bone, skin and coat, reduces allergic (acute and chronic) skin reactions and irritations, hot spots and soothes itchy skin and coat in dogs and cats, works to cut recovery time and prevent recurring infections and provides general mood support.

Love Your Liver - (learn more) promotes the performance, health and repair of the liver, kidneys and bladder, facilitates rental and digestive excretions, provides protection and detoxification from insecticides, toxins, vaccinations, an inappropriate diet and an excess of food, relieves symptoms such as pressure, stomach pain, nausea, vomiting and flatulence, regulates kidney acid/alkaline levels, for hepatic lipidosis, Fatty Liver Disease (FLD),  Feline Lower Urinary Tract Disease (FLUTD), Feline Urological Syndrome (FUS) and Feline cholangiohepatitis.

Conventional Remedies:

The diagnosis of pruritus is based on the symptoms presented, thorough physical examination as well as review of your pet’s medical history. Certain diagnostic tests such as skin scrapings, fungal cultures and skin biopsy may be performed to rule out primary diseases that may be the underlying cause of cat or dog pruritus.

Certain diagnostic tests such as skin scrapings, fungal cultures and skin biopsy may be performed to determine the cause of the itchiness. Common treatments for itchy skin include soothing shampoos and leave-in conditioners, anti-itch creams, lotions or cooling salves

Treatment involves treating the underlying cause and providing symptomatic relief, including antihistamines, antibiotics, dietary supplements, anti-itch creams, cooling salves, omega- 3 fatty acid supplements, corticosteroids and immunotherapy can also provide symptomatic relief.

Dietary changes to your pet’s diet may produce results if you feed a grain-free, holistic, human grade dog or cat food. Bathing your dog or cat in oatmeal and brushing his coat daily can also alleviate itchiness.

Keep in mind that drugs such as corticosteroids cause serious side effects such as excessive thirst, frequent urinating and panting.






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